— PROJECT NAME
GRANADA CF
Subscription campaing 21/22
— ROLE
Art Direction
Graphic Design
— DATE
20/05/2021
The main objective of this campaign was to solidify a strong and updated image of the club, projecting it on an international level.
Considering the situation in 2021 due to COVID-19, the decision was made to focus the campaign on the elderly population, who were going through challenging times. To achieve this, iconic players from the 60s and 70s were carefully selected, brought back into the spotlight, and introduced to the younger audience. In this way, the aim was to bridge different generations and bring the older generation closer to the younger one.
The campaign's aesthetics drew inspiration from the rich Arab culture characteristic of Granada, adding historical value while simultaneously providing a fresh image and a sense of belonging to the city.
The motto "The best year of our lives is yet to come" accompanies the advertising campaign, reflecting both the team's situation and that of its fans. Amidst the global pandemic, many people are longing for the moment when things will return to normal, to reunite with their loved ones and enjoy long-awaited moments.
