— PROJECT NAME
GROWERS.FUN
— ROLE
Branding
Packaging
Product photography
— DATE
2021
GrowersFun is a brand within the world of rosin extraction, based in the United States, specialized in providing top-quality products for cannabis resin extraction. This company primarily distributes through the Amazon platform, offering easy and convenient access to its customers.
This project encompasses three essential phases, each designed to enhance the presence and experience of GrowersFun in all aspects.
Phase 1
Re-Branding
Here, we delve into the essence of GrowersFun to breathe life into an entirely new identity. Inspired by the hydraulic presses that play a crucial role in the extraction process, we explore the notion of compression, giving rise to a distinctive brand icon and incorporating this concept into the "O" of the logo. The choice of a sans-serif typeface with a low "x" height and horizontal layout work together to project a modern and updated image that reflects the vision of GrowersFun
BEFFORE
