— PROJECT NAME
Lumina
— ROLE
Concept desing
Art direction
IA Generation
— DATE
2025
LUMINA was born from the challenge of creating an experience that transcended passive observation and explored perception as a sensory territory. The concept proposes a space that behaves like a living organism, where light and shadow become language and matter.
As Art Director, I led the concept development, visualization, rendering, 3D prototyping, and curation, orchestrating Generative AI strictly as a visualization instrument to expand sensory boundaries, while retaining full control over the creative direction. The result is a coherent and expansive immersive experience, adaptable to multiple narrative formats.
Swipe to see the entire project
3D rendering and printing
With all the spaces, visual elements, and videos already designed, the next step was to generate the 3D sculptures. This was essential for the creation of the scale prototypes.
List of AI’s usedList of AI’s usedListado de AI Utilizadas
…
Concept Desing & curatorial text
(Caht GPT 4 · Gemini 2.5)
Image generation
(Midjourney 6)
Video generation
(Runwey Gen 3 · Veo 3 · Hailuo 2.3)
Sound Desing
(Veed.io)
Rendering 3D
(MakerWorld)
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com